Paul Ford’s Projects
Jenny (Generative AI)
Ask Media Group
Built from scratch, Jenny was a 0-to-1 LLM orchestration platform that transformed how Ask Media Group produced content at scale. Using multi-prompt engineering, automated keyword analysis, and a human-in-the-loop compliance framework, Jenny increased content production volume by 15,000% while cutting annual OpEx from $1M to $100K. The platform doubled organic contribution margin from $3M to $7M and became a force multiplier across AMG's entire engineering organization.
Martech, AdTech & Monetization
Ask Media Group
Built and scaled a 0-to-1 internal MarTech revenue platform that grew contribution margin from $15K to $30K per day at launch, evolving into a unified system of record across all AMG business lines. The platform featured a real-time RTB recommendation engine, AI-powered creative tooling, and multi-layout campaign automation across push, paid, and organic channels — reaching 100M+ MAUs across hundreds of sites in 7 languages. Powered by the same GenAI infrastructure as Jenny, the platform standardized monetization across AMG's entire brand portfolio.
OpenAI 10B Token Recognition
Ask Media Group
In early 2026, Ask Media Group received an honorary recognition from OpenAI for exceeding 10 billion tokens consumed on their platform — one of the earliest enterprise-scale deployments of LLM technology in the digital media space. This milestone was a direct result of the Jenny platform I built and led, which used multi-prompt LLM orchestration to programmatically produce content at massive scale across AMG's global brand portfolio. Not a purchased award. Not a PR stunt. A token counter that hit ten figures.
Customer Identity & Personalization
Overstock
Led the 0-to-1 migration from static legacy customer databases to a cloud-based, real-time streaming identity platform built on AWS, Snowflake, and mParticle CDP. The platform enabled individualized 1:1 personalization across email, push, SMS, and in-app channels — delivering 3.5B annual emails and 1.4B push notifications and driving $40M+ in annual contribution margin. Overstock was honored with Braze's inaugural Torchie Award for industry-leading innovation in real-time personalization.
Club O Loyalty Program
Overstock
As Group Product Manager over Club O, I modernized Overstock's subscription loyalty program from the ground up — rebuilding the member experience, expanding benefits, and driving 33% year-over-year membership growth across a 600K+ paid member base. The program generated $8 in incremental value per member and won two Loyalty360 Awards: Gold in Employee Engagement & Impact and Silver in Technology & Trends. Club O became one of the most recognized loyalty programs in e-commerce.
Customer Tech
Overstock
Built and led the product strategy for Overstock's enterprise customer care platform — migrating from a fragmented legacy system to a unified Salesforce Service Cloud environment serving hundreds of CS agents. Delivered 0-to-1 agentless SMS and chat solutions, self-service automation across returns, fulfillment, and loyalty, and a pre-LLM AI chatbot that redirected contacts from a $13/contact phone channel to a $0.10/contact automated solution.
Financial Services: orchestrated the $2.25B payments platform migration with 100% uptime.
User Generated Content: introduced syndicated reviews, expanding customer research capability across millions of SKUs.
Retro Game Basement
Co-founded and co-host of Retro Game Basement — a retro gaming content brand built with partner Ramsey Kail, active across YouTube, Instagram, Patreon, and Facebook. The channel covers classic console gaming, collection culture, and nostalgia-driven content rooted in a combined personal collection of nearly 1,000 titles spanning NES, N64, SNES, Sega Genesis, Atari, and more. A passion project that proves product thinking applies just as well to building an audience as it does to building software.
Nation Undead Series
Kindle Direct Publishing
Two self-published novels written and released independently via Amazon KDP — Neighbors (2018), Collusion (2019). The Nation Undead series blends horror and science fiction across a connected narrative universe, written alongside a full-time product career as proof that the builder mentality doesn't clock out. Published under the pseudonym Paul Z. Ford.
Can’t Talk, Ice Cream
Kindle Direct Publishing
A self-published children’s book written and released via Amazon KDP as a gift for my children. Utilized Generative AI (OpenAI) for image curation.